Information Business Case

The intelligence, information and knowledge management business case and roi

Informationland offers short structured programs, like workshops, training and advisory services, to help organisations establish the impact and added value of competitive intelligence, knowledge management, information management and corporate libraries.
Our goal is to help you map and visualise the value of existing information assets, identify the potential impact of competitive intelligence and provide an efficient and effective plan of action to deliver projected improvements.

Figure 1: A management dashboard showing the use and appreciation of intelligence, knowledge and information projected on the organisational structure

It is vital that management is able to demonstrate the impact of intelligence, knowledge and information for their organisation. Establishing the ‘return on investment’ of related efforts, costs and services will provide evidence of the strategically important role and impact in the core business processes. Not many organisations have a clear picture of the utilisation of information within their operations. Even fewer can attach a value to the impact intelligence and information services have on their users’ clients further in the value chain. With the help of our intelligence business case, our clients are in a much better position to realise the full potential of their intelligence, knowledge and information, prioritise existing and new developments and report benefits to key stakeholders in their organisations.

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Objectives of our services

  • Establish the current and potential added value of intelligence, knowledge management,
    information management and library services.
  • Mapping of information assets and expertise.
  • A plan of action with work streams and time.
  • Design and development of management dashboards for key-stakeholders.
  • Generate value-maps with added value per department / user area.
  • Establishing the added value of strategic IT tools like portals, web 2.0, external content, outsourcing, etc.
  • Develop a business case, incorporating extended value chain areas, also outside the core process.
  • Where necessary change changes in the business-model will be tried or suggested.


Figure 2: Identification of the location of added value of the intelligence services, not at the interface of these services and their users, but at the interaction between your users and their clients

Over the years we developed extensive experience in intelligence, knowledge and information management and library related projects. We have reviewed our return on investment work from recent client engagements to create a pragmatic business case or ROI approach that incorporates:
• a value map of the users of intelligence, knowledge management and information services, showing the added value per department or key-user area (see figure 5);
• an Information Management Dashboard on which we show use and appreciation of the different elements projected on the organisational structure (see figure 1);
• a high level plan of action, including work-streams and prioritised actions in order to achieve the potential added value of intelligence, knowledge management and information services.

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The structure of a typical business case engagement:

On average the work will start with an introduction session and a kick-off workshop to share our knowledge and experiences, to set objectives and to develop an agreed action plan for the project


Figure 3: Establishing who benefits from intelligence, knowledge and information management as 1st step


Figure 4: The value map separates external from internal benefits and direct from indirect “clients”

Our advisors will conduct in depth interviews with key users of intelligence, knowledge and information services. From this we will gain insights into key business processes and the role intelligence plays in these.

We will draft a questionnaire targeted at surveying a broader spectrum of end users and designed to quantify the impact knowledge and information services have on their work. On request, we can manage and deliver the survey online. All data will be collected and analysed per key user area and extrapolated to cover relevant sections of the organisation.

The results will show the current and potential impact and value of intelligence, knowledge and information services and will be presented in an intelligence management dashboard and ‘Information and Knowledge Value Maps’. These provide visual demonstrations of the impact, quality and appreciation in different areas of business activity and responsibility within an organisation and its clients (internal and external).

Our work will also contain a high level ‘Plan of Action’ showing work streams and the prioritised activities recommended to achieve the potential impact projected by the research.
At the end of the project, all findings will be presented in a report and discussed with the client during a final presentation.


Figure 5: An Impact Map shows the current and potential added value per department or key user area and will be translated
into a high level plan of action.

Examples of our experiences

Further Information
Informationland also runs training courses on Value-Based Knowledge and Information Services.

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