Informatieland organiseert met regelmaat 1-daagse workshops over Competitive Intelligence zowel met open inschrijving al in-company. Hierin komt uitgebreid aan de orde hoe organisaties hun intelligence op een professionele en efficiënte manier kunnen ontwikkelen; hoe men omgaat met externe en interne bronnen; hoe men de informatie zo goed mogelijk analyseert en de resultaten zo visualiseert dat beslissingen beter geinformeerd worden genomen. We gaan in op het ontwikkelen van de bijbehorende processen, op welke manier gebruikers het beste worden betrokken en intelligence rollen moeten worden definieerd. Uiteindelijk behandelen we wat het mag kosten en hoeveel (meerwaarde) het moet opbrengen.
Na het volgen van de workshop bent u:
Begrijpt u hoe intelligence programma’s te integreren met kennis- en informatiemanagement initiatieven.
Tijdens de workshop:
De workshop is interactief en gebaseerd op vele cases uit verschillende industrieën en overheidsorganen met behulp waarvan de deelnemers kennismaken met zowel de bouwstenen als de laatste inzichten rond competitive intelligence. De meest relevante aspecten worden behandeld in oefeningen. Waar mogelijk worden deelnemers aangemoedigd en ondersteund in het maken van een competitive intelligence business case en een daaraan gerelateerd plan van aanpak met stappen en tijdslijnen. Alle cursisten ontvangen cursus materiaal (reader/hand-out, slides en oefeningen) en na afloop een certificaat.
Heeft u intresse in deze workshop, dan kunt u contact opnemen met Informatieland, tel: 033-465 14 24.
Een uiteenzetting over competitive intelligence (in het Engels).
Informationland empowers you to develop intelligence in your organisation in a professional and efficient way. We will make clear how to achieve the highest added value in managing intelligence and its processes. This involves the aspects of all different types of intelligence: market-, business-, competitive-, risk-, strategic-, environmental-, technical-, scientific intelligence, etc.
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Intelligence is key-input for effective decision making. Successful organisations have often in common a framework for managing information for decision. Only few have developed scenarios to respond fast and effective on unexpected developments. This means that their organisation is fully up-to-date with current circumstances and possibilities. They give themselves the competitive edge and vision ahead of others. Our services provide a solid and pragmatic foundation in the different disciplines of intelligence and their core processes. |
Objectives of our services:
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Investing in intelligence increases the quality of the decisions your organisation is making and will help with the challenge to fill the information gaps in the decision making processes. It is important to establish how mature the intelligence is in your organisation and how a good plan looks like that can bring intelligence up to the highest levels. Our services will give you all the input to get you to the next level and will help you to realise the added value and return on investment.
For example in the course we work at exploring and gathering information from a wide variety of internal and external sources, analysing data and information sets, and preparing (visualising) the intelligence for decision making. We will focus on the input necessary for the strategic planning process, learning you how to set up strategic dashboards with simple/low tech means. These will show early opportunities, early risk warnings, or that monitors competitor or complex client-supplier environments.
Figure 3: phases, phase transfer and their intelligence in an innovation and BD process
Market intelligence and business development
During the courses, workshops or consulting services we work at market-intelligence and how to develop pragmatic market intelligence products for use in your own organisation. You will learn to apply intelligence based methodologies and tools, trend and scenario analysis, risk analysis, financial analysis, etc. To challenge your ways of thinking in the business or political landscape we will introduce you to the use of War Games and Profiles, so that you will be able to understand the changing market dynamics and the complexity of the business environment.
Also, we will discuss how to develop a communication plan to raise the awareness in your organisation of the importance of good competitive, market, or business intelligence. We help to build a case to prove the return on investment made in sources and intelligence systems, vital to get the right budget, management approval and momentum going. In a most pragmatic way we will learn to link market intelligence with strategic planning, business development, product development, innovation, competitor monitoring and marketing.
| We will look at experiences with different technologies in intelligence, like portals, electronic alerting, information pipes, user profiling, WEB 2.0 and specialised Business Intelligence applications. Working with different cases will proof the promising relation between internal intelligence and knowledge management and show which overlapping aspects are most beneficial. We will also discuss the role the library or knowledge centre can play, for example what role a taxonomy can play in intelligence and how a knowledge map can be applied. |
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Intelligence for innovation and product development
It is important to learn how you can develop the optimal innovation or product development process with the aid of tailored intelligence. Different innovation processes and the solutions that were chosen in different industries will be discussed, as well as best practices and war stories. For each step of the standard innovation process we will show how to design intelligence products and services. These improve and accelerate the processes and related quality of decisions. Within the field of innovation and product development you will learn how to organise successful brainstorms and scenario workshops, and how to supply these events with intelligence. We show examples how to visualise markets and competitor landscapes. We practice war-gaming in exercises. We especially look at the relevance for innovation strategy and strategic planning of the development processes.
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Customer intelligence In the corporate customer processes (planning, marketing, sales and account management) we will look at the different support mechanisms and the way systems can be developed for boosting the current awareness or spotting of early opportunities and warnings. This way we are able to build robust and well informed customer strategies, outplay our competitors or be better prepared to acquire customers in unfamiliar markets. |
Risk management and stakeholder intelligence
Incorporated in our services are intelligence enhanced risk management and stakeholder intelligence. In separate cases you will work with a proven intelligence approach. We will teach you how scenario planning works with different processes like identification, ranking, analysis, logics building and scenario testing.
Architecture Business case |
 Figure 6: straight forward concept of intelligence based mapping of the business environment provides a “see-through” in opportunities. |
The way we work
Courses: These are case-based interactive courses, often tailored towards the organisations needs, during which participants can be introduced to the fundamentals of “intelligence” or to the latest insights and experiences. Most relevant aspects will be exercised in cases and where possible applied to the own organisation. The participants will be encouraged to build a specific business case and plan of action for the professional development of competitive intelligence.
Course length: the length of the course varies between 1 and 5 days and can be tailored towards any industry or sector, or even be made case specific. Public courses are organised regularly throughout the year and are normally held at universities or business schools in larger cities.
Workshops: Intelligence workshops can produce vision, strategy, business case and plan of action around intelligence, its impact, processes and responsibilities. The duration is ½ to 1 day and can be given in series.
Consulting: Professional development of intelligence is often supported with consulting services in order to accelerate results, to create a set-up or further professionalise the intelligence function. Clients often choose between interim services, coaching or consult.
Practice leader
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Boyd Hendriks (1958). Boyd is an international operating consultant and course leader, with a long list of references in the fields of strategy, intelligence, knowledge management, information management and organisational development. Clients: ABN AMRO, Agency for International Business & Cooperation, Cambridge Antibody Technology, Cap Gemini Ernst & Young, Central Bureau of Statistics, CIBG agency, City of Amsterdam, City of The Hague, CMG, CMI, COA, Cramwinckel Publishers, CUR, Delft Cluster, Delft Hydraulics, Rotterdam Development Co-operation, DSM, National Railways, HR-Blue, IMC, IBM, Institute of Economic Development of the Abu Dhabi University, KPN Telecom, Kuwait Petroleum Company, Laser Agency, Libertel Telecoms, London Development Agency, LWSVO, Ministry of Economic Affairs, Ministry of Agriculture, Ministry of Health, National Revenue, NIVE management organisation, Oxford Management Centre, PCM publishing Group, Rabobank, Railned, ROC, Royal Dutch Navy, SABIDO, SLA, Squarewise, TICER, TFPL, Tilburg University, TNO, TPG, Triplex, State University of Utrecht, University of Professional Education Amsterdam, Versatel, VOGIN, WOB. |
